TL PORTFOLIO

Launched in 2012 by Tina Lyra, TL Portfolio is a full-service consulting firm representing the sales and marketing, public relations and branding needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

…representing the needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

“Tina is a very enthusiastic person that cares about content and the essence of the hotels she represents. I was really impressed at how the team work together. Every one of the “chicks” is a true character, independent, creative and inspired.”

Claudia Paravicini
Owner / Hacienda Hotel Vira Vira

“One of the reasons that tourism is more joyful nowadays is the arrival of TL Portfolio to the market – you are all incredible!”

Danielle Coltro
Owner / Coltro Viagens

OFFICES

Sales and Marketing

  • São Paulo, Brazil
  • Buenos Aires, Argentina
  • Guadalajara, Mexico
  • Mexico City, Mexico
  • New York, USA

Public Relations

  • São Paulo, Brazil
  • Santiago, Chile

 


SERVICES

Sales Representation

To increase sales via travel agents, tour operators and call centers via:

  • On-going presence with the travel trade
  • Dedicated sales-calls, trainings and webinars
  • Organization of site inspections and escorted familiarization tours
  • Participarion in key roadshow and trade events

Marketing

To communicate effectively with the desired audience via:

  • Email Marketing
  • Printed Directory
  • Individual Listing on Website
  • Participation in Exclusive Consumer Events
  • Brochure Distribution

Public Relations

To be present in Brazil’s most influential vehicles via:

  • Targeted relations with key media and influencers
  • Dedicated media appointments and interviews
  • Print and online media placement
  • Organization of press trips and photo shoots

Branding

Identify and develop strategic partnerships in order to penetrate new markets and add value:

  • Continuous presence in the local market
  • Cross promotion events
  • Cross marketing campaigns
  • Referral marketing

Consulting

To ensure clients have a clear road map to achieve their desired goal. This may include developing:​

  • Brand Core Creation & Review​
  • Competitive Set Analysis​
  • Market Positioning​
  • Sales & Marketing Strategy​
  • Media Outreach Plan​
  • Launch Action Plan​
  • etc.​

Content Creation

  • Social Media Management 
  • Content Development & Design
  • LIVES Production
  • REEL Creation
  • Video Production
  • Reach Management 
  • Community Development
  • TL TALKS (youtube.com/tlportfolio)
  • TL Stories (youtube.com/tlportfolio)

Tool Box​

Instagram, Facebook, Google Ads

  • Access to elite network of social media Influencers (verified + high follower count)
  • Build strong community online through detailed research
  • Target partners to boost engagement of your profile
  • Curate highly engaging hashtags to boost the reach of your content
  • Real time replies / No use of automated comments
  • Responding to direct messages in the native language of the follower
  • Daily posting in Spanish, English & Portuguese
  • 3x interactive IG stories a week targeting specific markets in North & South America
  • Create / manage Facebook Biz account to Instagram 
  • Follow-backs & partner relations 
  • Direction + Strategy on content creation (pics, editing, videos, hashtags) 
  • Direction + Strategy on photo shoot/video production 
  • Audience interaction in Spanish, English & Portuguese
  • 24 hrs customer service. 
  • Regular progress calls

TL PORTFOLIO IN THE MEDIA


Bamboo

Casa Vogue

Jorge Bischoff

Revista PKB

UOL Viagem

Harper’s Bazaar

Bazaar Kids

Yes Wedding

Red Report

CBN

FOLLOW US AROUND THE WORLD ON INSTAGRAM @TLPORTFOLIO

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