TL PORTFOLIO

Launched in 2012 by Tina Lyra, TL Portfolio is a full-service consulting firm representing the sales and marketing, public relations and branding needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

…representing the needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

“One of the reasons that tourism is more joyful nowadays is the arrival of TL Portfolio to the market – you are all incredible!”

Danielle Coltro
Owner / Coltro Viagens

“Tina is a very enthusiastic person that cares about content and the essence of the hotels she represents. I was really impressed at how the team work together. Every one of the “chicks” is a true character, independent, creative and inspired.”

Claudia Paravicini
Owner / Hacienda Hotel Vira Vira

OFFICES

Sales and Marketing

  • São Paulo, Brazil
  • Buenos Aires, Argentina
  • Guadalajara, Mexico
  • Mexico City, Mexico
  • New York, USA

Public Relations

  • São Paulo, Brazil
  • Santiago, Chile

 


SERVICES

Sales Representation

To increase sales via travel agents, tour operators and call centers via:

  • On-going presence with the travel trade
  • Dedicated sales-calls, trainings and webinars
  • Organization of site inspections and escorted familiarization tours
  • Participarion in key roadshow and trade events

Marketing

To communicate effectively with the desired audience via:

  • Email Marketing
  • Printed Directory
  • Individual Listing on Website
  • Participation in Exclusive Consumer Events
  • Brochure Distribution

Public Relations

To be present in Brazil’s most influential vehicles via:

  • Targeted relations with key media and influencers
  • Dedicated media appointments and interviews
  • Print and online media placement
  • Organization of press trips and photo shoots

Branding

Identify and develop strategic partnerships in order to penetrate new markets and add value:

  • Continuous presence in the local market
  • Cross promotion events
  • Cross marketing campaigns
  • Referral marketing

Consulting

To ensure clients have a clear road map to achieve their desired goal. This may include developing:​

  • Brand Core Creation & Review​
  • Competitive Set Analysis​
  • Market Positioning​
  • Sales & Marketing Strategy​
  • Media Outreach Plan​
  • Launch Action Plan​
  • etc.​

Content Creation

  • Social Media Management 
  • Content Development & Design
  • LIVES Production
  • REEL Creation
  • Video Production
  • Reach Management 
  • Community Development
  • TL TALKS (youtube.com/tlportfolio)
  • TL Stories (youtube.com/tlportfolio)

Tool Box​

Instagram, Facebook, Google Ads

  • Access to elite network of social media Influencers (verified + high follower count)
  • Build strong community online through detailed research
  • Target partners to boost engagement of your profile
  • Curate highly engaging hashtags to boost the reach of your content
  • Real time replies / No use of automated comments
  • Responding to direct messages in the native language of the follower
  • Daily posting in Spanish, English & Portuguese
  • 3x interactive IG stories a week targeting specific markets in North & South America
  • Create / manage Facebook Biz account to Instagram 
  • Follow-backs & partner relations 
  • Direction + Strategy on content creation (pics, editing, videos, hashtags) 
  • Direction + Strategy on photo shoot/video production 
  • Audience interaction in Spanish, English & Portuguese
  • 24 hrs customer service. 
  • Regular progress calls

TL PORTFOLIO IN THE MEDIA


VAMOS

Glamour

Bamboo

Hotel News

Bamboo

Eye4Design

Hiper Básico

Hotelnews

People Power

Glamurama

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