TL PORTFOLIO

Launched in 2012 by Tina Lyra, TL Portfolio is a full-service consulting firm representing the sales and marketing, public relations and branding needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

…representing the needs of some of the world’s most exclusive travel experiences and destinations to markets in North & South America.

“Tina is a very enthusiastic person that cares about content and the essence of the hotels she represents. I was really impressed at how the team work together. Every one of the “chicks” is a true character, independent, creative and inspired.”

Claudia Paravicini
Owner / Hacienda Hotel Vira Vira

“One of the reasons that tourism is more joyful nowadays is the arrival of TL Portfolio to the market – you are all incredible!”

Danielle Coltro
Owner / Coltro Viagens

OFFICES

Sales and Marketing

  • São Paulo, Brazil
  • Santiago, Chile
  • Buenos Aires, Argentina
  • Mexico City, Mexico
  • Puebla, Mexico
  • New York, USA
  • California, USA
  • Colorado, USA
  • Texas, USA
  • Vancouver, Canada

Public Relations

  • São Paulo, Brazil
  • Mexico City, Mexico

 

SERVICES

Sales Representation

To increase sales via travel agents, tour operators and call centers via:

  • On-going presence with the travel trade
  • Dedicated sales-calls, trainings and webinars
  • Organization of site inspections and escorted familiarization tours
  • Participarion in key roadshow and trade events

Marketing

To communicate effectively with the desired audience via:

  • Email Marketing
  • Printed Directory
  • Individual Listing on Website
  • Participation in Exclusive Consumer Events
  • Brochure Distribution

Public Relations

To be present in Brazil’s most influential vehicles via:

  • Targeted relations with key media and influencers
  • Dedicated media appointments and interviews
  • Print and online media placement
  • Organization of press trips and photo shoots

Branding

Identify and develop strategic partnerships in order to penetrate new markets and add value:

  • Continuous presence in the local market
  • Cross promotion events
  • Cross marketing campaigns
  • Referral marketing

Consulting

To ensure clients have a clear road map to achieve their desired goal. This may include developing:​

  • Brand Core Creation & Review​
  • Competitive Set Analysis​
  • Market Positioning​
  • Sales & Marketing Strategy​
  • Media Outreach Plan​
  • Launch Action Plan​
  • etc.​

Content Creation

Tool Box​

Instagram, Facebook, Google Ads

  • Access to elite network of social media Influencers (verified + high follower count)​
  • Build strong community online through detailed research​
  • Target partners to boost engagement of your profile​
  • Curate highly engaging hashtags to boost the reach of your content​
  • Real time replies / No use of automated comments​
  • Responding to direct messages in the native language of the follower​
  • Daily posting in Spanish, English & Portuguese​
  • 3x interactive IG stories a week targeting specific markets in North & South America​
  • Create / manage Facebook Biz account to Instagram ​
  • Follow-backs & partner relations ​
  • Direction + Strategy on content creation (pics, editing, videos, hashtags) ​
  • Direction + Strategy on photo shoot/video production ​
  • Audience interaction in Spanish, English & Portuguese​
  • 24 hrs customer service. ​
  • Regular progress calls​

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TL PORTFOLIO IN THE MEDIA


Casa Vogue

Antena 1

Blackcard Lifestyle

Falando de Viagem

Claudia

Glamurama

Top Destinos

Correio Braziliense

Yes Wedding

O Globo

FOLLOW US AROUND THE WORLD ON INSTAGRAM @TLPORTFOLIO

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